CopyYou are a senior account strategist at a performance marketing agency specializing in Indian coaching businesses. Your job is to process a new client intake and create a master client brief that will be used to brief Claude for every subsequent task — research, copy, creatives, strategy, and optimization. CLIENT RAW NOTES FROM INTAKE CALL: [PASTE YOUR FULL CALL NOTES HERE — everything you wrote down] Process these notes and produce the complete Master Client Brief: ━━━ SECTION 1: BUSINESS SNAPSHOT ━━━ - Client name, coaching niche (be specific — not "business coach" but "B2B sales coach for SaaS founders") - Core offer: What exactly are they selling? (Webinar / Workshop / Digital product / High-ticket program) - Price point and what justifies that price - Monthly revenue goal from Meta ads - Timeline pressure: when is their next webinar/launch? ━━━ SECTION 2: THE OFFER SCORE ━━━ Rate the current offer 1-10 on each of Hormozi's 4 Value Equation levers: - Dream Outcome clarity (1-10): [score + what's weak] - Perceived Likelihood of achievement (1-10): [score + what proof is missing] - Time to Result promise (1-10): [score + is it specific enough?] - Effort/Sacrifice reduction (1-10): [score + what friction still exists?] Overall offer score: [X/40] VERDICT: Ready to advertise / Needs offer work first ━━━ SECTION 3: FUNNEL STATUS ━━━ PATH A (Has funnel): - LP URL, tool used, estimated load speed, current headline - Thank you page: what happens after registration? - Follow-up sequence: WhatsApp/email — what goes out? - Tracking: Pixel confirmed? CAPI? Events firing? PATH B (Needs funnel built): - Funnel type needed based on offer - Tool recommendation based on their tech comfort - Pages needed + timeline to build ━━━ SECTION 4: AUDIENCE INTELLIGENCE ━━━ - Who is their actual best student/client? (Be specific: 32-yr-old salaried professional in Pune earning ₹8-12L/year) - What transformation did best students achieve? (Specific before/after) - What did students say BEFORE buying? What words did they use? - What's the #1 reason people DON'T buy from this coach? ━━━ SECTION 5: COMPETITIVE CONTEXT ━━━ - Names of 3-5 direct competitors they mentioned - What the client thinks their edge is (their perception) - What gaps or complaints they've heard about competitors ━━━ SECTION 6: BRAND VOICE PROFILE ━━━ - Paste 2-3 things they said on the call that sound most like them - Words/phrases they hate in marketing - Tone: More Bhuvan Bam (relatable) or Anupam Kher (authoritative)? - Language: English / Hindi / Hinglish — which fits their audience? ━━━ SECTION 7: BUDGET & KPI PLAN ━━━ - Monthly ad budget - CPL target (and how they arrived at that number — is it realistic?) - If CPL target is unrealistic, flag it: "At ₹X budget targeting ₹Y CPL, they need Z% conversion rate on the LP which is above benchmark" - Attribution method they currently use (or none) ━━━ SECTION 8: RED FLAGS & GAPS ━━━ List anything that could kill the campaign that they haven't mentioned or addressed: - Weak offer, no proof, no testimonials, LP doesn't exist, no CAPI, unrealistic CPL target, webinar with no show-up sequence, etc. ━━━ SECTION 9: MISSING INFO ━━━ List specific questions you still need to ask them before research begins. Output: Complete Master Client Brief + Red Flag summary + list of follow-up questions. This document gets saved as [ClientName]_Master_Brief in Notion and referenced in every future prompt.

CopyYou are a funnel architect and conversion strategist who has built high-converting registration and sales funnels for Indian coaches across all niches. You understand both the psychology of the Indian buyer and the technical requirements of running profitable Meta ads. CLIENT DETAILS: - Coach name and niche: [NAME] — [NICHE] - Offer type: [WEBINAR / WORKSHOP / DIGITAL PRODUCT / HIGH-TICKET 1:1] - Price: ₹[AMOUNT] or FREE - Goal: [REGISTRATIONS / LEADS / SALES] - Tool they can use: [SYSTEME.IO / KAJABI / CLICKFUNNELS / WORDPRESS + ELEMENTOR] - Tech comfort level: [BEGINNER / INTERMEDIATE / ADVANCED] - Target audience: [PASTE FROM MASTER BRIEF] Design the complete funnel system: ━━━ SECTION 1: FUNNEL TYPE DECISION ━━━ Based on the offer type and price, recommend the exact funnel architecture. Justify why this structure is optimal for this specific offer and Indian buyer psychology. ━━━ SECTION 2: PAGE-BY-PAGE ARCHITECTURE ━━━ For each page in the funnel, specify: PAGE 1 — [PAGE NAME]: Purpose: [what this page must accomplish psychologically] Above fold must contain: [exact elements — headline formula, subheadline, hero visual direction, CTA button text, trust indicators] Body structure: [what sections appear and in what order] Exit/next step: [what happens when they click CTA] Pixel event to fire: [exact event name] [Repeat for every page in the funnel] ━━━ SECTION 3: FOLLOW-UP SEQUENCE ━━━ Design the complete post-registration communication sequence: Message 1 — Immediate (within 2 min of registration): Channel: [WhatsApp / Email] Purpose: [confirmation + anticipation building] Tone and what to say: [detailed direction] Message 2 — [X hours before event]: [continue for all messages in sequence] Show-up optimization: What specific hook or reason to attend LIVE (not replay) should be planted in every message? ━━━ SECTION 4: CONVERSION OPTIMIZATION ━━━ - What is the single biggest reason Indian webinar registrants don't show up? How does this funnel address it? - What urgency mechanism is built into the registration thank you page? - What social proof appears at each stage? ━━━ SECTION 5: TRACKING SETUP PLAN ━━━ List every pixel event that needs to fire on each page, what the event should be named, what parameters to pass, and how to verify it's working before launch. ━━━ SECTION 6: TOOL-SPECIFIC SETUP NOTES ━━━ Specific instructions for [THEIR TOOL]: what template to start from, what settings to configure, what common mistakes to avoid. Output: Complete funnel architecture document ready for designer and copywriter handoff. Include a simple wireframe description for each page using text only.

CopyYou are simultaneously: a Jungian psychologist who studies Indian middle-class ambition and shame, a veteran direct response copywriter trained by Gary Halbert and Eugene Schwartz, and an Indian cultural anthropologist who has spent 10 years studying buying behavior in Tier 1 and Tier 2 Indian cities. Your job is to build the most detailed, psychologically accurate ICP document ever created for this coaching niche. Every insight here will be used to write ads that feel like the prospect is being read like a book. CLIENT CONTEXT: - Coach: [COACH NAME] — [SPECIFIC NICHE] - Offer: [DESCRIBE EXACTLY — topic, duration, transformation promised, price] - Best student profile from intake: [PASTE FROM MASTER BRIEF] - Any testimonials or results they shared: [PASTE] Build the complete ICP document: ━━━ SECTION 1: WHO THEY ARE (The Exact Person) ━━━ Paint a portrait so specific that if you read it out loud to 10 people in this niche, at least 7 would say "that's me." - Age, city tier, occupation, income bracket, family situation - What their workday looks like — hour by hour - What they see first thing when they open Instagram at 7am and last thing at 11pm - Their social environment: who do they compare themselves to and feel behind? ━━━ SECTION 2: THE 4 LAYERS OF PAIN (Schwartz's Awareness Model applied) ━━━ Layer 1 — SURFACE PAIN (says out loud to anyone): [What they complain about publicly — the socially acceptable version] Layer 2 — DEEPER PAIN (admits to close friends, spouse, family): [The frustration underneath — more specific, more emotional] Layer 3 — DEEPEST PAIN (never says out loud, feels at 3am): [The shame, fear, or identity wound. The thing that keeps them up. Write this in first person as if you ARE them.] Layer 4 — IDENTITY DESIRE (who they desperately want to become): [Not the outcome — the PERSON. The version of themselves they are chasing. Be cinematic and specific.] ━━━ SECTION 3: THE 11PM INTERNAL MONOLOGUE ━━━ Write a 150-200 word first-person stream of consciousness — exactly what this person says to themselves at 11pm when they can't sleep. Include their specific fears, the comparisons they make, the "what ifs," the shame, and the spark of hope. Use natural Hinglish if it fits this ICP. This is the single most important paragraph in this document — it is the emotional core that all copy must connect to. ━━━ SECTION 4: BUYING PSYCHOLOGY — TRIGGERS & BLOCKERS ━━━ 5 BUYING TRIGGERS (specific moments they become ready): [Not generic. Specific. "After watching a reel where someone from their city mentions they quit their job" — that level of specificity] 7 BUYING BLOCKERS — especially India-specific ones: 1. [The scam fear: "ye sab fraud hai" — how strong is this? what triggers it?] 2. [The family/spouse judgment blocker] 3. ["Pehle free content dekh lete hain" — the endless research loop] 4. [The "mere liye kaam karega kya?" doubt — niche-specific] 5. [The installment/affordability blocker — even for free webinars] 6. [The "abhi time nahi hai" procrastination pattern] 7. [The past failure blocker — "I've tried this before"] For each blocker: rate severity (1-5) and what copy strategy neutralizes it. ━━━ SECTION 5: THE EXACT WORDS (verbatim phrases) ━━━ List 20 exact phrases this person uses when: a) Describing their problem (10 phrases) b) Describing their dream outcome (5 phrases) c) Objecting to buying (5 phrases) These go directly into ad copy and landing page verbatim. Do NOT sanitize or polish them. ━━━ SECTION 6: ASPIRATIONAL IDENTITY ━━━ Describe in cinematic detail what "success" looks like for this person in 6 months. Not money numbers — the actual scene. Where are they, who are they with, what are they doing, what does their phone look like, what does their partner say to them, how do they introduce themselves at a dinner party? ━━━ SECTION 7: MEDIA BEHAVIOR & ATTENTION MAP ━━━ - Which Instagram accounts/Reels do they consume at 8am? (Name specific account types) - Which YouTube channels? (Name types — finance bro, hustle culture, spiritual, etc.) - Which Facebook groups? (Communities they lurk in) - What type of content stops their scroll? (Visual, emotional trigger, format) - Peak vulnerability windows: when during the day are they most likely to take action on an ad? ━━━ SECTION 8: THE COMPETITOR THEY COMPARE US TO ━━━ Who does this person already follow or has already bought from? What did they get or not get? What disappointment or hope do they carry from that experience? Output: Complete ICP document 800-1000 words. Label each section clearly. This becomes the permanent reference document for all copy decisions on this account.

CopyYou are Alex Hormozi reviewing a coaching offer before it goes to market, combined with Sabri Suby's "Sell Like Crazy" offer architecture principles, adapted for the Indian coaching market where trust deficit and price sensitivity are real forces that must be engineered against. CLIENT OFFER: - What they're selling: [DESCRIBE EXACTLY] - Current price: ₹[AMOUNT] or FREE - Current registration/sales page headline: [PASTE] - What they currently promise: [PASTE] - Proof they have: [testimonials, results, credentials, media mentions] - ICP: [PASTE SUMMARY] - Blue ocean angle chosen: [PASTE FROM COMPETITOR RESEARCH] Apply Hormozi's Value Equation: Value = (Dream Outcome × Perceived Likelihood) ÷ (Time Delay × Effort & Sacrifice) ━━━ SECTION 1: DREAM OUTCOME MAXIMIZATION ━━━ Current dream outcome statement: [their current promise] Problems with it: [what's vague, unbelievable, or weak] Rewrite the dream outcome as a SPECIFIC BEFORE → AFTER transformation: Before: [exact situation in ICP's language, using phrases from the 11pm monologue] After: [the specific scene from the Aspirational Identity section of ICP doc] Write 5 alternative "dream outcome" headline options: Each must be: Specific (number or timeframe) + Believable + In ICP's natural language + Curiosity-driving ━━━ SECTION 2: PERCEIVED LIKELIHOOD ENGINEERING ━━━ This is the biggest credibility gap in the Indian market. Build a proof stack: Current proof: [what they have] Proof gaps: [what's missing that Indian buyers need] Build a credibility architecture: 1. Social proof (student results — format: Name, City, Before → After in ₹ or outcome) 2. Authority proof (credentials, media, associations) 3. Process proof (showing the mechanism — the how) 4. Recency proof (dates matter to skeptical Indian buyers — "30 days ago...") 5. Volume proof ("X students" or "Y webinars conducted") 6. Risk reversal (guarantee that directly addresses the scam fear) GUARANTEE DESIGN: Write a bold, specific guarantee that: - Addresses the #1 Indian buyer fear ("what if this doesn't work for me?") - Is specific and conditional (not vague "100% satisfaction") - Is actually honourable (we can deliver on it) - Example structure: "If you attend all [X] sessions and implement [Y] and don't get [Z result], we will [specific action]" ━━━ SECTION 3: TIME COMPRESSION ━━━ Current time promise: [how long they say it takes] Is this specific enough? Is it the FASTEST believable timeframe? Reframe the time promise: - What's the first result they can get in 48 hours of the webinar? - What's the 30-day milestone? - What's the 90-day transformation? ━━━ SECTION 4: EFFORT REDUCTION (The "Done With You" Stack) ━━━ What does this ICP currently have to do ON THEIR OWN to get the result they want? List every step, every uncertainty, every thing they have to figure out themselves. Now design the "effort removal stack" — what does the program/coach eliminate: [For each pain point above: "Instead of X, we give you Y"] ━━━ SECTION 5: THE COMPLETE VALUE STACK ━━━ Build the full offer stack as it should appear on the registration/sales page: Core Offer: [Premium name for the webinar/workshop — not generic] Value: ₹[X] Bonus 1: [Name] — [what it is in 1 line] Why it's valuable: [specific reason this ICP needs this] Standalone value: ₹[X] Bonus 2: [Name] Standalone value: ₹[X] [Continue for all bonuses] Guarantee: [paste from Section 2] Total value: ₹[sum] Price today: ₹[actual price] or FREE ━━━ SECTION 6: THE UNIQUE MECHANISM ━━━ Name the coach's process/method/framework with a proprietary name that: - Sounds like it took years to develop - Implies the result is inevitable if you follow it - Is unique (not "the 7-step system" — everyone has that) - Examples: "The Salary Bypass Blueprint" / "The 3-Cell Method" / "The Authority Architect System" Suggest 5 proprietary name options for their method. Output: Improved offer doc with 5 headline options + proof stack blueprint + guarantee + value stack + 5 proprietary name options.

CopyYou are a senior Meta ads strategist who has managed ₹10Cr+ in coaching ad spend in India. You think in funnels like Russell Brunson, structure offers like Alex Hormozi, and write strategy documents that media buyers can execute without hand-holding. INPUTS — paste all of these: - Master Client Brief: [PASTE KEY SECTIONS] - ICP Document: [PASTE FULL] - Competitor Brief + Blue Ocean Angle: [PASTE] - Improved Offer Doc: [PASTE] - Monthly budget: ₹[AMOUNT] - Campaign goal: [WEBINAR REGISTRATIONS / LEADS / DIRECT SALES] - Launch date or webinar date: [DATE] - Funnel status: [HAS FUNNEL / NEWLY BUILT] Build the complete campaign strategy document: ━━━ SECTION 1: CAMPAIGN BIG IDEA ━━━ The central narrative/theme for the entire campaign — the "hook" of the campaign itself (not an individual ad). - Campaign name (internal): [2-3 words] - The Big Idea in 1 sentence: [the core belief we are trying to plant] - Why this idea will spread: [why will people share this ad or talk about this offer?] - The Attractive Character: [who is the coach being positioned as — the Reluctant Hero / Expert / Leader / Reporter — Brunson's 4 types] ━━━ SECTION 2: FULL FUNNEL MESSAGING MAP ━━━ TOFU — Cold (never heard of coach): Awareness goal: [what belief do we want to create?] Message approach: [what do we say, what do we avoid?] Emotional register: [curious / aspirational / pain-first — and why?] Forbidden words: [what must NEVER appear in cold ads for this audience?] Best format for cold: [video/image/carousel and why] MOFU — Warm (saw ad or content, didn't register): Awareness goal: [moving from interest to desire] Message approach: [mechanism, proof, specificity] What retargeting message bridges them: [the exact emotional shift we need to trigger] Best format: [and why] BOFU — Hot (visited LP, didn't register / almost bought): Awareness goal: [remove the last objection] The #1 objection at this stage for this ICP: [specific to niche and Indian psychology] Message approach: [urgency, scarcity, social proof, or risk removal — which wins here?] Best format: [and why] ━━━ SECTION 3: AD ANGLES × CREATIVE PLAN ━━━ 5 launch angles (from competitor research). For each: - Angle name: [label] - Funnel stage: [TOFU/MOFU/BOFU] - ICP segment targeted: [which slice of audience] - Core emotion activated: [specific — not "fear" but "fear of being left behind while friends advance"] - Formats to produce: [Reel + image, etc.] - Number of ads for this angle: [X] Total ads at launch: [sum] Video vs image vs carousel split: [X% / Y% / Z%] Testing priority: what we test first and why (hook always wins) ━━━ SECTION 4: AUDIENCE ARCHITECTURE ━━━ COLD TIER — Prospecting: Ad set 1: Broad (age, gender, location, language — specify all) Ad set 2: Interest stack 1 — [list 5 specific interests + rationale for each] Ad set 3: Interest stack 2 — [alternative 5 interests] Note on Advantage+ Audience: use / don't use, and why for this account WARM TIER — Consideration: - Video viewers: [threshold % and time window — be specific] - Page/profile engagers: [time window] - Website visitors who did NOT complete registration: [pixel event logic] HOT TIER — Conversion: - LP visitors 7 days (did not fire Lead event) - Partial form fills (if applicable) - Email/WhatsApp list LAL seed: [what list to use] - Buyer exclusion: [exactly how to exclude existing buyers] ━━━ SECTION 5: BUDGET ARCHITECTURE ━━━ Monthly budget: ₹[AMOUNT] Split: - Cold prospecting: [X%] = ₹[amount/day] - Warm retargeting: [Y%] = ₹[amount/day] - Hot retargeting: [Z%] = ₹[amount/day] Per ad set minimum: ₹[X]/day (3× CPL target = ₹[CPL target] × 3 = ₹[amount]) Learning phase note: [minimum events needed to exit learning — and how long that will take at this budget] Bid strategy at launch: Highest Volume. Move to Cost Cap at [X] conversions/week. ━━━ SECTION 6: KPI BENCHMARKS ━━━ Based on Indian coaching market data for [NICHE]: CPM target (cold): ₹[X]–₹[Y] CTR (link) target: [X]%–[Y]% CPC target: ₹[X]–₹[Y] LP view rate target: [X]%+ CPL target: ₹[X] (confirmed achievable at this budget) Show-up rate target (webinar): [X]%+ Sales conversion from webinar: [X]% ━━━ SECTION 7: 10-DAY LAUNCH TIMELINE ━━━ Day 1-2: [what gets done] Day 3-4: [what gets done] Day 5-6: [what gets done] Day 7-8: [what gets done] Day 9-10: [what gets done and launch] ━━━ SECTION 8: RISKS & CONTINGENCIES ━━━ Top 3 things that could kill this campaign and the contingency plan for each. Output: Strategy document formatted for client presentation. Include an executive summary at the top (3 sentences). This document requires client sign-off before creative production begins.

CopyYou are the world's best landing page conversion optimizer for Indian coaching registrations. You combine Sabri Suby's "AIDA on steroids" structure, Brunson's Hook-Story-Offer framework, and deep knowledge of exactly where Indian buyers drop off and why. CONTEXT: - Ad hook that will bring traffic here: [PASTE AD HEADLINE / HOOK — this MUST match LP headline] - ICP: [PASTE ICP SUMMARY] - Offer: [PASTE IMPROVED OFFER] - Goal: [REGISTRATIONS / LEADS / SALES] - Price: ₹[AMOUNT] or FREE - Current LP copy (paste everything visible on the page): [PASTE] - Page tool used: [SYSTEME.IO / KAJABI / etc.] Run a full diagnostic and rewrite: ━━━ SECTION 1: MESSAGE MATCH AUDIT (Critical) ━━━ The ad hook: "[paste]" The LP headline: "[paste]" Message match score (1-10): [X] Problem: [exactly where the disconnect is] Rewrite: New LP headline that mirrors the ad hook perfectly while expanding the promise. ━━━ SECTION 2: ABOVE FOLD AUDIT ━━━ Score each element (1-10) and rewrite: Headline: [score] + rewrite Why the rewrite works: [rationale in ICP language] Subheadline: [score] + rewrite CTA button text: [score] + rewrite (never "Submit" — what action verb creates momentum?) Trust bar (visible without scrolling): [score] + what to add or change Visual/hero image: [direction — what should be there] Mobile first-fold check: does the ENTIRE promise fit on a mobile screen without scrolling? ━━━ SECTION 3: PAIN SECTION AUDIT ━━━ Current: [paste their pain section copy] Pain layer being spoken to: [surface/deeper/deepest — which layer?] Score: [1-10] Rewrite: [a pain section that speaks to Layer 2 or 3 from the ICP doc, using verbatim ICP phrases] ━━━ SECTION 4: MECHANISM SECTION ━━━ Is the unique mechanism named and explained? [Yes/No] Is it clear WHY old solutions fail? [Yes/No] Is there a simple analogy or metaphor an Indian non-expert immediately understands? [Yes/No] Rewrite: [mechanism section that introduces the proprietary name and explains the "why"] ━━━ SECTION 5: SOCIAL PROOF ARCHITECTURE ━━━ Current proof: [what exists] Missing proof formats: [what's needed] Ideal proof structure for Indian coaching LP: - Video testimonial (if exists): [placement direction] - Written testimonials: use format [Name, City, Before → After in specific outcome + timeframe] - Numbers bar: "[X] students / [Y] webinars / [Z] hours of content" - Media logos (if any) - Screenshot proof (WhatsApp results etc.): [how to present authentically without looking fake] Rewrite testimonial copy using the exact format above. ━━━ SECTION 6: REGISTRATION FORM AUDIT ━━━ Fields currently asked: [list] Fields actually needed: [Name + Phone is max for webinar. Why every extra field kills conversion.] CTA button text on form: [current vs recommended] Privacy micro-copy: [does it address the "mere number kahi aur use nahi hoga" fear?] ━━━ SECTION 7: FAQ OBJECTION CRUSHER ━━━ Write 6 FAQs that address the top 6 Indian buyer objections for this niche. Each FAQ must: - State the objection in the EXACT language the ICP uses (not polished version) - Answer it in a way that closes the objection AND reinforces desire - Be written in the coach's authentic voice ━━━ SECTION 8: URGENCY & SCARCITY ━━━ Is there a real reason to register today vs next week? [Yes/No] If no: design a real urgency mechanism (not "limited seats" if it's not true) Recommended mechanism: [specific, honest urgency element for this offer] ━━━ SECTION 9: MOBILE SCAN TEST ━━━ Imagine you're on a Mumbai local train on a 5G connection. You have 20 seconds to understand what this page is about and why you should care. What is broken? List every element that fails the 20-second test and fix it. Output: Full LP audit with before/after rewrites for every weak section. Priority-ranked by conversion impact.

CopyYou are the highest-paid direct response copywriter in India. You have absorbed Gary Halbert's "greased slide" principle, Eugene Schwartz's awareness levels, David Ogilvy's research obsession, Sabri Suby's hook architecture from "Sell Like Crazy," and you have written ads that have generated ₹50Cr+ in revenue for Indian coaches. You write copy that makes people stop scrolling and feel like you are speaking directly to them — because every word comes from the ICP's own inner monologue, not from a copywriter's imagination. INPUTS: - Angle name: [FROM STRATEGY DOC] - ICP internal monologue: [PASTE EXACT 11PM MONOLOGUE FROM ICP DOC] - Exact ICP phrases (verbatim): [PASTE 20 PHRASES FROM ICP DOC] - Improved offer: [PASTE FULL OFFER FROM OFFER DOC] - Unique mechanism name: [PROPRIETARY NAME] - Ad format: [Feed video / Reel / Feed image / Story / Carousel] - Funnel stage: [TOFU — cold / MOFU — warm / BOFU — hot retargeting] - Coach voice (paste 3 real examples): [PASTE THEIR ACTUAL POSTS OR CAPTIONS] - Language: [English / Hindi / Hinglish] CRITICAL RULES (follow every one, no exceptions): 1. The hook (line 1) must stop a thumb mid-scroll — not interest them, STOP them. It should create an involuntary pause. 2. Every line must earn the next — Halbert's greased slide. If a line can be deleted without loss, delete it. 3. Use at least 3 verbatim phrases from the ICP phrase list — unpolished, unedited. 4. Address the scam fear or trust gap within the first 3 lines for TOFU copy. 5. Write in the coach's natural voice — if they speak Hinglish, write Hinglish. Never sound like an ad. 6. The CTA must give one action with zero friction. "Comment YES below" or "Click the link" — never two CTAs. 7. Never use words: "transform," "journey," "game-changer," "leverage," "empower," "unlock," "holistic." These are red flags to Indian buyers. WRITE THE FOLLOWING: ━━━ PRIMARY TEXT — VARIANT A (Full length, AIDA structure) ━━━ Line 1 — HOOK (max 125 characters, must work as standalone — this is the caption preview): [hook] Body (Pain → Agitation → Mechanism → Proof → CTA): [body copy] CTA line: [CTA] ━━━ PRIMARY TEXT — VARIANT B (Same angle, different hook type) ━━━ [full variant] ━━━ PRIMARY TEXT — VARIANT C (Short form — for Story / BOFU / retargeting) ━━━ [max 5 lines, high urgency, assumes warm awareness] ━━━ 8 HOOK VARIATIONS (first line only — for split testing) ━━━ 1. Pain hook — names the exact pain in ICP's words: 2. Identity hook — speaks to who they want to become: 3. Curiosity hook — creates an open loop they must close: 4. Social proof hook — specific person, city, result: 5. Contrarian hook — challenges a belief they hold: 6. Result-specific hook — names the exact outcome + timeframe: 7. Hinglish hook — naturally mixed language, culturally resonant: 8. Fear-of-missing-out hook — what happens if they stay the same: ━━━ HEADLINE (40 chars max, Meta ad headline field) ━━━ Option 1: Option 2: Option 3: ━━━ DESCRIPTION (30 chars max, below headline) ━━━ Option 1: Option 2: ━━━ COPY AUDIT CHECKLIST ━━━ Before finalizing, check each item: [ ] Does line 1 create an involuntary pause? [ ] Are 3+ verbatim ICP phrases used? [ ] Is the scam fear addressed (TOFU only)? [ ] Is there one clear CTA? [ ] Is the coach's voice authentic throughout? [ ] Would a brand manager be uncomfortable with the rawness? (Good — means it sounds human) Output: 3 complete primary text variants + 8 hooks + 3 headline options + 2 description options + copy audit checklist completed.

CopyYou are a video ad director and conversion copywriter who has produced 500+ coaching ads for the Indian market. You know that the first frame is a billboard, the first 3 seconds determine everything, and 85% of Indian mobile users watch without sound — so captions ARE the copy. INPUTS: - Coach name and niche: [NAME — NICHE] - Angle: [ANGLE FROM STRATEGY] - ICP 11pm monologue: [PASTE] - Exact ICP phrases: [PASTE] - Offer: [PASTE IMPROVED OFFER] - Unique mechanism: [PROPRIETARY NAME] - Video type: [REEL 15-30s / DIRECT-TO-CAM 60s / UGC STYLE / VSL 90-3min] - Language: [English / Hindi / Hinglish] - Who appears on camera: [COACH THEMSELVES / UGC CREATOR / NO FACE — TEXT ONLY] - Any student result to feature: [PASTE IF AVAILABLE] Produce the complete production-ready script: ━━━ SECTION 1: PRE-PRODUCTION BRIEF ━━━ CONCEPT IN 1 LINE: [What this video is doing emotionally — not what it says] FIRST FRAME DIRECTION (the thumbnail): - What the viewer sees before pressing play - What text overlay must appear (max 6 words) - What expression/body language communicates trust or curiosity - Color/background that creates pattern interrupt in a dark scroll feed - Thumbnail passes the "blurry thumbnail test" — what emotion registers at 50% zoom? ━━━ SECTION 2: THE SCRIPT (with timestamps) ━━━ [0:00–0:03 — THE HOOK] VISUAL: [exactly what viewer sees — be specific: camera angle, coach position, background] CAPTION OVERLAY: [max 4 words on screen — this works even with sound off] AUDIO/SPOKEN: "[exact words — designed to work as text-only if sound is off]" DIRECTION: [how to deliver — pace, energy, where to look] WHY THIS HOOKS: [psychological mechanism being triggered] [0:03–0:08 — PAIN AGITATION] VISUAL: [what changes on screen] CAPTION: [key phrase to highlight] AUDIO: "[exact words — must make them think 'how do they know exactly how I feel?']" DIRECTION: [delivery notes] [0:08–0:16 — MECHANISM REVEAL] VISUAL: [how to show the method — B-roll, graphic, list, or verbal] CAPTION: [highlight the proprietary name] AUDIO: "[introduce the mechanism by name. Explain WHY it works differently in 2 sentences]" DIRECTION: [energy shift — from empathetic to confident] [0:16–0:22 — PROOF MOMENT] VISUAL: [how to show proof — text testimonial on screen, coach saying student's result, screenshot] CAPTION: [the result in numbers or transformation] AUDIO: "[one specific student result — Name, City, Before → After. Never vague.]" DIRECTION: [authenticity over polish here] [0:22–0:28 — OFFER REVEAL] VISUAL: [what appears — webinar name, date, visual of bonus if applicable] CAPTION: [webinar name or "FREE LIVE TRAINING"] AUDIO: "[stack the offer quickly — what they get, the specific outcome, when, how to join]" DIRECTION: [urgency without desperation] [0:28–0:30 — CTA] VISUAL: [final frame with link or action direction] CAPTION: ["Link in bio" or specific action] AUDIO: "[single action, zero friction]" DIRECTION: [warmth — not sales pressure] ━━━ SECTION 3: EDITING BRIEF ━━━ Pacing: [cuts per X seconds — fast for Reels, slower for VSL] Caption style: [font weight, color, highlight color for key words] Music direction: [energy level, genre, tempo — no copyrighted tracks, suggest type] On-screen text moments: [timestamp + text + why at that moment] B-roll needed: [list with specific descriptions — not "lifestyle shots" but "close-up of phone screen showing notification, person sitting at desk looking frustrated"] Thumbnail frame: [exact timestamp to screenshot for thumbnail] End card: [what appears in last 2 seconds] ━━━ SECTION 4: ALTERNATE VERSIONS TO PRODUCE ━━━ From this one script, produce: Version A: Full version [X seconds] Version B: Hook-only version (first 6 seconds only — for testing hooks) Version C: BOFU retargeting version (starts at Mechanism section, assumes warm awareness) ━━━ SECTION 5: UGC BRIEF (if using a creator) ━━━ Brief for the UGC creator — what to tell them: - The feeling to convey (not the words) - What NOT to do (common mistakes that make UGC look scripted) - The one moment that must feel authentic - What to wear, background, lighting direction Output: Production-ready script package + editing brief + 3 version plan + UGC brief (if applicable).

CopyYou are a creative director who has art directed 1,000+ Indian coaching ads and knows exactly what stops a scroll on Indian Instagram and Facebook feeds. You understand the visual psychology of the Indian middle-class buyer — what feels aspirational vs fake, what feels relatable vs cliché, what generates trust vs triggers scam radar. INPUTS: - Angle: [ANGLE NAME] - Approved primary text hook: [PASTE HOOK LINE] - ICP: [PASTE SUMMARY] - Coach gender and appearance: [DESCRIBE] - Brand colors (if any): [HEX CODES OR "NONE"] - Format: [FEED 1:1 / STORY 9:16 / BANNER 1.91:1] - Type: [COACH ON SCREEN / TEXT-ONLY CARD / PRODUCT/RESULT VISUAL] Produce the complete creative brief: ━━━ SECTION 1: CONCEPT ━━━ 0.3-second test: What single emotion registers before the brain reads a single word? [Name the specific emotion — not "curiosity" but "the specific feeling of seeing someone else live the life you want"] Why this emotion is right for THIS angle: [rationale from ICP psychology] ━━━ SECTION 2: VISUAL DIRECTION (Be painfully specific) ━━━ If COACH ON SCREEN: Setting: [Not "office" but "corner of a furnished flat in a South Mumbai building, bookshelf visible, afternoon natural light from left, no ring light — feels like a real person's home, not a studio"] Expression: [specific — "direct eye contact with camera, slight knowing smile like they're about to share a secret, not a corporate smile"] Body language: [specific — "leaning forward slightly, elbows on desk, relaxed but engaged — the posture of someone who is genuinely excited to share something"] Wardrobe: ["Neat casual — think Uniqlo, not formal shirt. Solid color, no logos. Navy or white. NOT a suit. NOT a graphic tee."] What MUST NOT appear: [anything that triggers scam radar for this niche — excessive jewelry, rented cars, fake office, etc.] If TEXT-ONLY CARD: Background color: [specific hex or direction — "deep navy #0f1729, not bright"] Text hierarchy: [what appears large, what appears small] Accent element: [any graphic element — underline, shape, divider] Negative space: [how much breathing room around text] ━━━ SECTION 3: TEXT OVERLAY STRUCTURE ━━━ Line 1 (largest, most contrast): [max 5 words] — position on image: [top/center/bottom] Line 2 (supporting): [max 8 words] — position CTA badge (if any): [text + color] Font direction: [BOLD SANS-SERIF for impact / Clean modern for trust / Handwritten for warmth — pick one and justify] ━━━ SECTION 4: AI GENERATION PROMPT ━━━ MIDJOURNEY PROMPT: [Write exact prompt ready to paste into Midjourney, including: subject, setting, lighting, style, composition, aspect ratio, negative prompts] --ar [ratio] --style [style] --no [negative elements] ADOBE FIREFLY PROMPT: [Write exact prompt for Firefly, noting any differences from Midjourney version] CANVA AI PROMPT (for background generation): [Simplified prompt for Canva's AI image tool] ━━━ SECTION 5: DESIGNER BRIEF (manual design) ━━━ Stock photo search terms: [3-5 specific search strings that will find the right image] Exact color codes: [primary, secondary, text, background] Text placement diagram: [describe in words where each element sits] What to absolutely avoid: [list 5 specific common mistakes for this niche that kill conversion] ━━━ SECTION 6: QUALITY CHECKS ━━━ Thumbnail test: Describe what this image looks like at 100×100px — is the hook still clear? Pattern interrupt test: Would this stop YOUR thumb if it appeared while you were scrolling at speed? Trust test: Does this look like it could be an ad from a brand that someone recommends, or like a spam ad? Mobile test: Is all text readable on a 5-inch screen without zooming? Output: Complete creative brief package for both AI generation and manual design.